Client: You See Lucy
Agency: Freelance
2022
Brand identity | Lettering | Motion
You See Lucy
You See Lucy is a women's clothing brand, with a focus on making sustainable commuter clothing suitable for the ride and through a working day and onto the evening.
The wordmark was designed to feel hi-tec and bold, grounded in feminity. With a surrounding brand, guidelines, and bespoke number set to be applied across the clothing and digitally.
