Client: World Athletics
Agency: Sayhello
2021
Brand identity | Motion | Brand Campaign
Museum of World Athletics
The Museum of World Athletics or 'MOWA' was launched in 2021 to introduce a new audience to the history of World Athletics. The museum is a first-of-its-kind within sport, giving fans a true insight into the backstory of some amazing moments.
We built the brand with adaptability in mind, to live as part of campaigns and disappear behind the content when needed too.
The identity is built to sit within the wider World Athletics guidelines and centres on an evolving wordmark to create a visual language that looks different in every application, filling (or not) the available space. From digital, to print the branding is constantly evolving and reshaping itself to fit with the content – so no advert or application ever looks the same.
