Client: Booking.com
Agency: Ketchum
2022
Art Direction | Motion
Earth Day 2022
Research shows that 78% of global travelers intend to stay in a sustainable property at least once in the coming year. So for Earth Day 2022, Booking.com wanted to show off its Travel Sustainable Badge. A badge that makes it easier for customers to make more conscious choices when booking their next trip. The pulp paper effect and two-tone image filter were developed to emulate earth-friendly printing methods, with the low frame rate animation applied to add to the handmade feel.
